91PORNA

Course Overview

Being able to write a good news story, press release or publicity notice is a skill that can set you apart in the workplace. Getting the word out is an essential activity for every organization. Acquire the skills good journalists have and learn how to craft a news story, press release or publicity notice that will get attention.

Course Outcomes

At the end of this course, participants will:

• Know the essential elements of news writing
• Have the knowledge skills to write a press release or publicity notice
• Be able to construct a news story using the inverted pyramid, five W's and other journalism techniques
• Know how to write a good headline and lead
• Have the skills necessary to distribute a news story or press release

Course Objectives

Participants will:

• Know the different kinds of publicity notices
• Learn the skills involved in writing a news story
• Know how a press release is constructed
• Take away the ability to create a successful press release
• Be able to write from a journalism and news perspective

Note: This program qualifies as one of the three core programs required to earn the Graphic Design Software Essentials Certificate.