91PORNA

Course Overview

Many business decisions involve comparing groups for differences. For example, would men and women prefer different product features? In addition, relationships between variables may be looked at. Does product recognition relate to subsequent product purchase? This Intermediate Data Analysis course will introduce participants to the statistics behind these group differences and relationships. In addition, learn how to work with ratings, graphs and user-friendly reports of statistical results.

Course Outcomes

At the end of this course, participants will be able to:

• Be able to compare two or more groups for differences
• B e able to understand relationships among variables
• Be able to work with rating data such as from rating surveys
• Be able to interpret visual displays of these differences and relationships
• Be able to generate user-friendly, understandable explanations of the results

Course Objectives

• To provide an understanding of two-group comparisons
• To provide an understanding of comparing more than two groups
• To provide an understanding of working with rating data
• To provide an understanding of relationships or associations among variables
• To provide an understanding of interpreting visual displays of differences and relationships
• To provide an understanding of drafting written explanations of statistical results

Note: This program qualifies as one of the three core programs required to earn the Data Analysis Certificate.