Integrating Social Media in Your Organization

Location Online - Self-paced

Term Fall, Summer

Cost $195.00

Integrating Social Media in Your Organization Overview

Course Overview

Take away a practical strategy and techniques for implementing a social strategy for your organization or business. Learn the top five considerations when starting a social network as well as tips to manage an online community. Discover how to create your own private social network using the Ning platform. Discuss the top tools to use to manage your social media life and build integration into your website. See how Google Docs and Calendars work and how to use online video to further your business goals. Hear about mobile check-in applications and how companies are using coupon and deal sites. Get your company listed properly on local search engines so more customers can find you. Discuss how web design has changed and get feedback on your website while discovering usability testing and user interface design. Finally, learn how to manage this influx of information created by the new media revolution. Develop a manageable workflow and get productivity tips to be more efficient. Learn what you might be doing wrong in social media as well as essential policies to have in place for your employees and company. See what trends are on the horizon and where your goals fit with those new trends.

Course Dates

June 1st-26th, 2026

Course Outcomes

Upon successful completion of this course, participants will be able to:

Create their own private social media using Ning
Work socially using existing resources such as Google Docs and calendars
Move their website to an interactive Web 2.0 site
Select the best social media tools for their business
Develop a strategic plan for the implementation of a social media initiative

Course Objectives

To give participants knowledge about how social media should function within an organization
To provide the necessary tools for creating and implementing a social media strategy
To provide direction on how to facilitate smooth integration of social media into existing marketing and communication strategies
To provide guidelines for evaluating which social media are most appropriate within your business setting

Note: This program qualifies as one of the three core programs required to earn the Social Media for Business Certificate.

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Agenda

Unit One – Running a Community and Creating Your Own Social Network Using Ning

Online Communities and Creating Your Own Social Network with Ning
Top Five Considerations When Starting a Social Network
What Goes into Build a Great Social Network
What is an online community manager
What is Ning and How to Use the Platform
Examples of Companies Using Ning

Unit Two – What Tools to Use for Your Organization

What tools and platforms will help get content on the web
Readings on top new tools to consider
How to select which tool to use
How video fits into online marketing
Organizing and collaborating with Google products
How to take advantage of mobile and local in applications and search

Unit Three – Integrating Social Platforms into Your Web Site

Discovering how web design has changed and what is needed for true integration
Understanding elements on websites that increase interaction, engagement, search engines findability
Learn best practices for website usability and landing page design
Discuss how your sites compare and generate next steps that will improve your business

Unit Four – Developing a Manageable Work Flow: Time, Resources, Policies and Trends

Developing a Manageable Work Flow
Time and Resources: How do you know where to spend your time?
Target Social Media Influencers to Boost Traffic and Sales
Is Your Company Ready for Social Media or Are They Holding You Back?
Trends – What's Next or Are We Still Working on Last Year's Trends?
Social Media Policies and Planning For A Crisis

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What's Next

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